Design and the art of Craftsmanship Part 2

My recent blog and newsletter post has been a point of interest for a few of you and is becoming a very interesting exchange of ideas. I want to share them with you as they make for a very interesting topic.

Josh says:

“In a world where simplicity and form follows function has become so prominent, how do your design ideas fit in/stand out? Do you think this constant stripping down is beneficial to design and craftsmanship?

For example, how icons are now simplified to block colours and an interesting typeface, if things are to be constantly stripped down how does one make something that hasn’t already been made on a large scale?

Interested to hear your thoughts!”

Hi Josh

Simplicity is a terrible task master. The simple can be sheets of MDF, square and pure but there is no beauty in that. What I mean is a complex idea resolved to appear simple, but the complexity is revealed as you become to know the piece. This is an imploder not an exploder.

This conflicts with current thinking as it steps outside the “make it for digital imagery” as it is made for human loving touch and care. It takes courage to do this as it may not photograph well but those that see it will respond if they have eyes to see and a good heart.



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