Okay… so what is that silly old fool doing knitting at my age?
Well, I’m not! This is the way I show how ideas are formulated in the head. How they are gathered together in your mind – or in my hand in this illustration – from all sorts of experiences. We remember a grandmother’s dining room, we recall a visit the the Doges Palace in Venice, we know about sycamore, we have memories of the smell of a particular varnish. All come together in response to… to what?
[Tweet “”We must allow the brain to cook and never accept the first answer.” #creativity #design @DBSavage”]
The problem, that’s what. The problem must be posed in the correct way. We must allow the brain to cook and never accept the first answer. The first answer may be what we use, but the second or third answer needs to be dug out: they are often the new and better ideas.
Each of us have lived different lives. Each of us have different experience and knowledge. These come together like the strands in hand to be your unique answer to the problem. Originality is said to be a mark of creative expression. Each of us have unique experience – the challenge is to download it, to gather it up in a response to the brief and put it on paper.